Background
Independent neighborhood retail shops faced a structural procurement problem — ordering was fragmented, manual, and error-prone. Wholesale distributors ran individual trucks to each shop, making last-mile delivery economically inefficient. Many shop locations were also unmapped, causing failed deliveries and wasted trips.
What We Built
- Centralized B2B procurement platform connecting wholesale hubs to retail shops
- Smart reorder dashboard — pre-filled weekly cart based on each shop's purchase history
- Micro-hub logistics engine — automatically clusters orders by zone into consolidated loads
- GPS-pinned shop location system with photo verification on delivery
- Optimized delivery route generation assigned to named drivers
- Real-time GMV and order tracking for platform operators
- Merchant mobile app designed to function on low or intermittent mobile network
- Offline order queuing — orders sync automatically when connectivity is restored
- Demand intelligence reporting — SKU-level purchasing data by delivery zone
Key Outcomes
Delivery costs dropped by 60%, failed delivery rate approached zero, and order placement time was reduced by 90%. The platform successfully achieved multi-zone coverage across the region.