Privacy Policy

Introduction

Area29 Labs Pte. Ltd. ("Area29 Labs", "we", "us", or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or engage our services.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.

Data We Collect

We collect information in the following ways:

Information you provide directly

• Name, email address, phone number, and company details submitted via our contact or demo request forms
• Messages and enquiries you send us through the website
• Job application information submitted via our Careers page
• Payment and billing information processed through our secure payment providers

Information collected automatically

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and referral URLs
• Cookies and similar tracking technologies (see Section 6)

Information from third parties

• Publicly available professional information (e.g. LinkedIn) when relevant to a business enquiry
• Analytics data from tools such as Google Analytics

How We Use Your Data

We use the information we collect to:

• Respond to your enquiries, demo requests, and contact form submissions
• Deliver and manage the services you have engaged us for
• Send you relevant service updates, proposals, and communications
• Improve our website, services, and customer experience
• Process payments and manage billing securely
• Comply with legal obligations and enforce our agreements
• Detect, prevent, and address security incidents or fraud

We will only send you marketing communications if you have explicitly opted in to receive them. You may opt out at any time by clicking "Unsubscribe" in any email or contacting us directly.

Data Sharing & Disclosure

We do not sell, trade, or rent your personal data. We may share your information only in the following limited circumstances:

• Service providers: Trusted third-party vendors who help us operate our business (e.g. email delivery via Resend, analytics via Google Analytics). These parties are contractually bound to protect your data.
• Legal requirements: When required to comply with applicable law, legal process, or governmental requests.
• Business transfers: In connection with a merger, acquisition, or sale of company assets, with appropriate confidentiality protections in place.
• With your consent: In any other circumstances where you have explicitly authorised the disclosure.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

Contact and demo request form data is retained for up to 24 months from the date of submission, unless an active client relationship exists, in which case data is retained for the duration of the relationship plus 7 years for legal compliance purposes.

You may request deletion of your data at any time by contacting us at [email protected].

Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and help us understand how visitors use our site.

Types of cookies we use

• Essential cookies: Required for the website to function correctly. Cannot be disabled.
• Analytics cookies: Help us understand visitor behaviour so we can improve the site. Collected anonymously via Google Analytics.
• Preference cookies: Remember your settings and preferences for a better experience on return visits.

You can control or disable non-essential cookies through your browser settings at any time. Note that disabling cookies may affect some functionality of the website.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Portability: Request a machine-readable copy of your data to transfer to another service.
• Objection: Object to our processing of your data for marketing purposes.
• Restriction: Request that we restrict the processing of your data in certain circumstances.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

• HTTPS encryption for all data transmitted between your browser and our servers
• Access controls limiting data access to authorised personnel only
• Regular security audits and vulnerability assessments
• Data stored on servers located in secure, access-controlled data centres

No method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email.

We encourage you to review this policy periodically to stay informed about how we protect your information.