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CommerceProduct Development4 months

B2B2C Virtual Inventory Network for Central Supermarket

A central supermarket wanted to expand sales reach without building new stores. We built a virtual inventory network turning local shops into commission-earning sales agents — with zero inventory risk and transactions completed in under 2 minutes.

ZeroInventory Risk for Shops
< 2 minAvg. Transaction Time
3 PartiesServed in One System
2G ReadyApp Performance
The Challenge

What Central Supermarket, Southeast Asia was facing

A central supermarket wanted to expand its sales reach without building new physical stores. Independent neighborhood shops were losing sales because they could not stock large or premium products. The solution connected the two — turning local shops into commission-earning sales agents for the supermarket's full catalog, with zero inventory risk for the shops.

Our Solution

How Area29 Labs responded

We built a virtual product catalog allowing shops to display and sell the full supermarket inventory without stocking anything. A lightweight merchant app under 1 MB was designed to run on minimal mobile data including 2G networks. A point-of-sale screen allowed shop owners to collect cash and place orders in under 2 minutes, with a real-time commission calculator displaying earnings automatically when a product is selected.

Background

A central supermarket wanted to expand its sales reach without building new physical stores. Independent neighborhood shops were losing sales because they could not stock large or premium products. The solution connected the two — turning local shops into commission-earning sales agents for the supermarket's full catalog, with zero inventory risk for the shops.

What We Built

  • Virtual product catalog — shops display and sell the full supermarket inventory without stocking anything
  • Lightweight merchant app (under 1 MB) designed to run on minimal mobile data including 2G networks
  • Point-of-sale (POS) screen — shop owner collects cash, places order in under 2 minutes
  • Real-time commission calculator — displays earnings automatically when a product is selected
  • Instant order routing to central fulfillment dashboard upon sale confirmation
  • Automated SMS delivery updates sent to end customers at each stage
  • Central fulfillment dashboard for supermarket — real-time order feed, dispatch management
  • Commission wallet and earnings tracking for each agent shop
  • Network analytics — top performing agents, GMV tracking, order volume reporting

Key Outcomes

Agent shops carry zero inventory risk. Average transaction time is under 2 minutes. The system serves 3 distinct parties simultaneously and runs on 2G networks — making it accessible across the region.